Google Ads What Are Google Ads & How Do They Work?

With billions of daily searches, Google Ads has become an essential platform for businesses to connect with their audience and boost online presence. This article will guide you through the essentials of Google Ads, from campaign setup to expert tips, and explain why using Google Ads management effectively can help your business grow. For those looking for expert training, the best digital marketing courses at the top IT institute in Surat, like Darwin IT Institute, can help you gain skills to master Google Ads.

What Are Google Ads?

Google Ads is Google’s pay-per-click (PPC) platform, commonly used to create a Google Ads Campaign that increases business visibility on search results. When you search on Google, both organic and paid results appear. The paid results—known as Google Ads—allow businesses to bid on keywords to display their ads for targeted queries.

Google Ads also goes beyond search ads. With Google Display Ads, Google Shopping Ads, and YouTube Ads, you can tailor your ad approach to reach users across different formats and platforms. It’s a valuable tool for any business, and gaining Google Ads certified status can boost your expertise, especially when looking to grow as a Google Ads manager or at a Google Ads agency.

Google Ads Campaign Types