Google Ads, formerly known as Google AdWords, is one of the most powerful online advertising platforms, allowing businesses to reach their target audience with precision. Whether you're a small business owner or a marketing professional, understanding how to use Google Ads effectively is crucial for maximizing your return on investment (ROI). This guide is designed for first-time users, providing an in-depth look at what Google Ads is, its categories, and how to optimize your campaigns for success.

What is Google Ads?

Google Ads is a pay-per-click (PPC) advertising platform that enables businesses to display ads on Google’s search engine and its affiliated websites. The platform operates on a bidding system where advertisers bid on keywords relevant to their products or services. When users search for these keywords, Google Ads displays the winning bids at the top of the search results, on YouTube, or across its display network.